How does FIFA’s brand protection work?
There are several elements to FIFA’s brand protection work that are aimed at identifying infringements of FIFA’s rights. For example, FIFA actively engages with customs authorities on a global level to detect shipments of counterfeit products.
What has FIFA done to help protect the planet?
This commitment has translated into concrete actions to protect our planet, in particular around FIFA’s flagship events. FIFA measured, took steps to reduce and then offset the unavoidable greenhouse gas emissions related to the FIFA World Cup™ tournaments of Brazil 2014 and Russia 2018, and will do so for the upcoming edition in Qatar.
How will FIFA deal with counterfeit products during the World Cup™?
For the 2018 FIFA World Cup™, FIFA will be working together with customs authorities across the world to be able to use existing structures and know-how in the joint battle against counterfeit products.
What is the role of FIFA in human rights?
Human rights FIFA touches the lives of millions of people all over the world. Through its competitions and activities to develop football, FIFA generates jobs and investment in infrastructure, promotes the values of equality and fairness and strengthens social bonds among people and countries. With such a great impact comes responsibility.
How does FIFA promote?
There are currently four World Cup sponsorship levels: FIFA Partners, FIFA World Cup Sponsors, Regional Supporters, and National Supporters. FIFA Partners help develop the FIFA brand and engage in corporate social responsibility. FIFA World Cup Sponsors are given the rights to promote their brand and the World Cup.
What is the main purpose of FIFA?
FIFA's statutory objective is to improve the game constantly and promote it globally. This involves enhancing the football development landscape so that it has a positive impact around the globe, across all disciplines – whether men's football, women's football, youth football, futsal or beach soccer.
What is the target audience for FIFA?
This is highlighted by their marketing strategy. They recognise that their target audience is young males between 12 and 30, however in 2013 the Spanish professional women's footballer Vero Boquete started a petition for EA to introduce female players in to the game.
How is FIFA socially responsible?
Since 2005, FIFA's approach to its social responsibility has undergone an important shift. While FIFA has supported humanitarian activities and made charitable donations for over two decades, it has moved from a passive philanthropic role to a committed, responsible and involved actor.
Why FIFA is it such an important organization?
FIFA regulates the game across the world. Through the International Football Association Board, which was established in 1886 before coming under FIFA's umbrella, it ensures the laws of the game remain universal.
What does FIFA stand for?
Fédération Internationale de Football AssociationFIFA. /ˈfiːfə/ us. /ˈfiːfə/ abbreviation of Fédération Internationale de Football Association: the organization that controls international football and organizes the World Cup. Football/soccer.
What age is FIFA aimed at?
FIFA has an age rating of 3, which means there is no content inappropriate for young players. However, as a game of skill and strategy children will probably find it too complex.
What age plays FIFA the most?
We examined the FIFA 18 dataset, nearly 18,000 rows, to find the median age of the players in the game. That graph shows that many players are between 19 and 29 years old. There is a big drop after that and a dramatic decrease in the number of players after age 30.
What age range is FIFA aimed at?
FIFA 21 age rating is PEGI 3 in the UK which means there is no content inappropriate for young players. In the US it is rated E for Everyone. Electronic Arts (or EA) terms and conditions state that players must be 13 or over to play online features in the game.
How does FIFA promote human rights?
Under the United Nations Guiding Principles on Business and Human Rights, FIFA too has the responsibility to provide reparations for abuses it caused or contributed to. As an entity that has immense resources, it has no excuse not to fulfill its obligations.
What is the FIFA foundation?
Established in March 2018, the FIFA Foundation was created as an independent entity with the objectives to help promote positive social change around the world and raise support for the recovery and reconstruction of damaged or destroyed sports infrastructure worldwide.
How does the world Cup affect the environment?
Pollution across streets and utter lack of intelligence towards the environment proved to be harmful. It generated 2.72m tonnes of CO2 emissions, which to compare this behemoth of a number is equivalent to 560,000 cars of emission output across a timeline of a year.
What is FIFA's unrivalled experience?
The team’s unrivalled experience and expertise in sports business brings added value to the FIFA event experience for all stakeholders: from the Commercial Affiliates who proudly support world football to the fans passionately following their teams in the stadium and at home.
What is FIFA Sound?
FIFA Sound is a new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love . It will provide unique entertainment experiences by ...
What is a fan fest?
FIFA Fan Fest™ is the greatest football party in the world! It is the perfect place to watch matches at the FIFA World Cup™ live, while also enjoying an exciting mix of music and entertainment, all free of charge on match days.
What is the responsibility of FIFA?
FIFA recognises its obligation to uphold the inherent dignity and equal rights of everyone affected by its activities. This responsibility is enshrined in article 3 of the FIFA Statutes, according to which: FIFA is committed to respecting all internationally recognised human rights and shall strive to promote the protection of these rights.
How does FIFA impact the world?
FIFA touches the lives of millions of people all over the world. Through its competitions and activities to develop football, FIFA generates jobs and investment in infrastructure, promotes the values of equality and fairness and strengthens social bonds among people and countries. With such a great impact comes responsibility.
When is FIFA's fourth report?
The report, which covers the period from May to December 2019...
What is the FIFA sustainability?
Sustainability. Over the past decade, FIFA has continued to strengthen its requirements and programmes related to environmental protection, en compassing issues such as climate change, waste management, recycling, sustainable construction and procurement.
What is the sustainability strategy for the 2022 World Cup?
The FIFA World Cup Qatar 2022 Sustainability Strategy includes a comprehensive set of initiatives to mitigate the tournament related emissions, including energy efficient stadiums , low emission transportation, and sustainable waste management practices at stadium construction sites. Moreover, in order to deliver a fully carbon-neutral event, the remaining unavoidable emissions will be offset.
