The easiest way would be to Make sure you have a whole heap of lower players that lower the average. Eg 2 strikers with 80, have 3-4 with 50-60 OVR Buy another striker with overall 80+ and you will increase sales of season tickets. From what I can tell it is updated after transfer window closes.
How can I increase ticket sales?
Ensure you research your audience and plan any marketing strategy you decide to implement, in time you will start to see engagement grow and hopefully; you'll increase ticket sales. There are many strategies that you can implement to help increase ticket sales.
Will a referral system increase ticket sales?
A referral system will help you increase ticket sales but if you're giving too much away as a reward then it defeats its purpose I know what you're thinking "won't increasing my ticket prices scare away my customers" and in some regards you are correct. Nobody likes paying more for anything... unless there's value.
Should I Sell my Tickets as soon as they go on sale?
You would be crazy not to take note of the customers that buy your tickets as soon as they go on sale, these are likely to buy from you again in the future, and possibly become regulars. Whilst there are many positives surrounding this tactic, you must be aware of what price you can afford to discount these too.
Should I run a contest to increase sales?
Whilst running a contest titled "whoever buys the most tickets wins" is highly unethical and impractical there are efficient indirect ways to get more sales through this method. Contests should be used to increase brand awareness, It's amazing at how much one contest can increase publicity, that's not to say you have to gain the data on social.
How to view Player Shirt Sales
Before we get into how you can increase shirt sales, you need to know how you’re performing currently. Otherwise you’ll be in the dark about your progress for this particular objective.
Keep an eye on your Top 3 Players
Remember we told you how to view your current shirt sales performance? In that section, it will tell you who your top three players are. This might not be the top three players by overall rating, but in the eyes of the fans. Keep a note of these and watch out for changes, these three players are very important to this objective.
Play your Top 3
Once you know who your top three players are, play them regularly. We’d assume that more important games have a bigger effect, but even pre-season tournaments are an opportunity to boost this. You’ll need to rest and rotate your stars, but even subbing them on for the final five minutes of a game counts as an appearance.
Keep them in-form
Big name players and fan favourites are great, but it doesn’t mean much if they aren’t playing well. Good performances in games will affect their form, and both of these things will affect shirt sales. It will help if all or most of your top three players are attackers, goals and assists are the easiest way of getting good match ratings.
Why do you sell tickets at a discount?
Selling tickets at a discount as the event is first publicised can have multiple benefits for both you and your customers. Offering a discounted price right off the bat creates a sense of urgency and scarcity, you're informing your customer that you plan on selling out & standard tickets are going to go quickly.
What happens if your event is smaller?
If your events are smaller in scale, the increase will be easily noticeable and may upset your audience. If you do make the change, we recommend that you focus your efforts on one end goal; creating a premium brand. This is when you devote your profits to solely improving the experience for your customer.
What is referral in ticketing?
Referrals are when your customer refer you to their friends, their friend purchases a ticket and the original customer gets a reward. For example; Steve buys a ticket, he then refers his friend who also purchases a ticket, Steve then receives a 25% discount off his next purchase.
What happens if you sell a product at a lower price?
It's business 101 that if you sell a product at a lower price, you'll earn less profit but the key here is to make sure you're selling the right amount. If you misjudge your overall outcome and issue more early bird tickets than needed, you will seriously hamper your ability to earn a substantial profit.
Why do people run contests?
Running a contest is an extremely efficient method to increase brand awareness and encourage engagement. Social media is the most frequently used platform to host events, everyone has seen the "share to enter" or "post a picture of ...". contests.
Can you get free tickets to over 20 events a year?
If you host over 20 events a year then free entry to all events may not be as practical or justifiable for you. A referral system will help you increase ticket sales but if you're giving too much away as a reward then it defeats its purpose.
Is a different call to action better for your audience?
A different call to action may work better for your audience. Make no mistake about it, there is no guarantee that any one of these methods alone will send your ticket sales through the roof. However, implementation of each can create opportunities for you to capitalise on.
