The easiest way would be to Make sure you have a whole heap of lower players that lower the average. Eg 2 strikers with 80, have 3-4 with 50-60 OVR Buy another striker with overall 80+ and you will increase sales of season tickets. From what I can tell it is updated after transfer window closes.
How can I increase ticket sales?
Ensure you research your audience and plan any marketing strategy you decide to implement, in time you will start to see engagement grow and hopefully; you'll increase ticket sales. There are many strategies that you can implement to help increase ticket sales.
Will a referral system increase ticket sales?
A referral system will help you increase ticket sales but if you're giving too much away as a reward then it defeats its purpose I know what you're thinking "won't increasing my ticket prices scare away my customers" and in some regards you are correct. Nobody likes paying more for anything... unless there's value.
Should I Sell my Tickets as soon as they go on sale?
You would be crazy not to take note of the customers that buy your tickets as soon as they go on sale, these are likely to buy from you again in the future, and possibly become regulars. Whilst there are many positives surrounding this tactic, you must be aware of what price you can afford to discount these too.
Should I run a contest to increase sales?
Whilst running a contest titled "whoever buys the most tickets wins" is highly unethical and impractical there are efficient indirect ways to get more sales through this method. Contests should be used to increase brand awareness, It's amazing at how much one contest can increase publicity, that's not to say you have to gain the data on social.
sircornish
can anyone shed some light on how the season ticket sales actually work
Barside
I imagine that you have a small stadium which is restricting the number of season tickets the club can sell, unfortunately as you've not included details about who you're managing & their facilities that is a total guess.
What happens if you sell too many tickets?
As it turns out, if you sell too many of your tickets at a low price, you'll lose out on profit... sounds like a no-brainer right? The issue here is, event hosts don't accurately identify their budget but more importantly; their expected sales. A smart organiser will consider every element of their budget and look for ways they can save money, a smarter organiser will do the same, but research into their audience and location to create an idea of how many tickets they will sell. This is very difficult and unless your audience is small, virtually impossible to get right. The key here is to create an "idea" and get a rough estimate of how many early bird tickets you are likely going to be able to sell. Here's a small visual representation:
Why do you sell tickets at a discount?
Selling tickets at a discount as the event is first publicised can have multiple benefits for both you and your customers. Offering a discounted price right off the bat creates a sense of urgency and scarcity, you're informing your customer that you plan on selling out & standard tickets are going to go quickly.
How to use referrals to your advantage?
Referrals are when your customer refer you to their friends, their friend purchases a ticket and the original customer gets a reward. For example; Steve buys a ticket, he then refers his friend who also purchases a ticket, Steve then receives a 25% discount off his next purchase. The reason that this is so powerful is that the customer is acting for the benefit of themselves, not you. If they refer their friend, it's because they really want the incentive that is offered without regarding how much profit it is making you. Think of it as a domino chain, Steve refers a friend, then that friend refers a friend and so on, all of a sudden you have 5 new customers that you wouldn't have had before, all from the actions of one little incentive.
How difficult is it to target a new audience?
Simply stated: it's a difficult endeavour to target and gain a new audience. Many organisations spend thousands if not more on marketing, adverts and other miscellaneous methods to spread the word to their audience. You might be wondering how you can do similar to them, without the big budget. Your current customers are your strongest marketing tool. If we exclude regulars from the mix, you still have customers who have bought tickets to your event and have openly said "I see value in you", the only thing that's stopping these people from sharing your event is they may not have an incentive to do so .
What happens if you sell a product at a lower price?
It's business 101 that if you sell a product at a lower price, you'll earn less profit but the key here is to make sure you're selling the right amount. If you misjudge your overall outcome and issue more early bird tickets than needed, you will seriously hamper your ability to earn a substantial profit.
What is the most sought after customer?
A happy, loyal customer is the most sought-after customer, they will write positive reviews about your event, engage with your brand online & refer you to their friends. Wouldn't it make sense to cherish these customers? if you're hosting a new event then this won't necessarily apply to you now, but it's key to remember. Those of you who actively engage in marketing will be aware of the 80/20 rule that "80% of your business comes from 20% of your clients" this is definitely no different, these individuals have the power to make your event a sell out.
Why do people enter contests?
Running a contest is an extremely efficient method to increase brand awareness and encourage engagement. Social media is the most frequently used platform to host events, everyone has seen the "share to enter" or "post a picture of ..." contests.
How to view Player Shirt Sales
Before we get into how you can increase shirt sales, you need to know how you’re performing currently. Otherwise you’ll be in the dark about your progress for this particular objective.
Keep an eye on your Top 3 Players
Remember we told you how to view your current shirt sales performance? In that section, it will tell you who your top three players are. This might not be the top three players by overall rating, but in the eyes of the fans. Keep a note of these and watch out for changes, these three players are very important to this objective.
Play your Top 3
Once you know who your top three players are, play them regularly. We’d assume that more important games have a bigger effect, but even pre-season tournaments are an opportunity to boost this. You’ll need to rest and rotate your stars, but even subbing them on for the final five minutes of a game counts as an appearance.
Keep them in-form
Big name players and fan favourites are great, but it doesn’t mean much if they aren’t playing well. Good performances in games will affect their form, and both of these things will affect shirt sales. It will help if all or most of your top three players are attackers, goals and assists are the easiest way of getting good match ratings.
