What impact did the 2010 World Cup have on South Africa?
It has been a year since the kick-off of the 2010 football World Cup in South Africa. Claude Harding looks at the economic impact of the event and what it meant for business on the continent. The Gautrain project is part of the World Cup's infrastructure legacy.
How much did FIFA spend on the South African World Cup?
A further $100-million was donated by Fifa to the World Cup Legacy Trust to develop football in South Africa. Fifa’s wage bill, as stated in its 2010 report, was $65-million. The association says that 70% of its expenditure goes to support football; the other 30% covers its administrative costs.
Would you visit South Africa again after the World Cup?
According to Grant Thornton, 96% of visitors to the World Cup confirmed that they would visit South Africa again, while 92% said they would recommend it to friends and relatives. A study by TNS Research Surveys estimated that brand South Africa received R2 billion ($294 million) of free advertising during the tournament.
How much did South Africa spend to host the Mandela World Cup?
Government investment In South Africa the national government invested more than R30-billion in preparing to host the event. An estimated R10-billion (according to Grant Thornton) more was spent at provincial and municipal level.
Did South Africa make a profit from the 2010 World Cup?
The tournament brought an economic boost of zero to South Africa as a country. In that year, it grew by 4%, which translated into R38-billion, according to Pravin Gordhan, the minister of finance.
Did the World Cup help South Africa?
The money that built the World Cup was always intended for new infrastructure,” Jordaan told Reuters in an interview. He said airports, roads and stadiums built for the tournament had proven a major boon, not only for South African sport but also its economy, notably tourism.
Did South Africa bribe in FIFA World Cup?
South Africa paid millions of dollars in bribes to host the 2010 World Cup, says FIFA.
Why was it important that South Africa hosted the 2010 World Cup soccer?
Soweto: Bringing the World Cup Final to the township where it all began for South Africa is so symbolic and a moment of such pride for South Africa. Soccer was used as a movement of resistance during apartheid and a means of unification during the Mandela era.
How much did South Africa spend on the 2010 World Cup?
US$3 billionSouth Africa spent in excess of US$3 billion on preparations for the 2010 FIFA World Cup, the country's government said in its final report on the tournament.
How did the 2010 FIFA World Cup affect tourism in South Africa?
The firm later revised its figures downward, to 373,000 international visitors and lowered the estimated economic impact to $7.5 billion. Following the event, a FIFA report stated that “309,554 foreign tourists arrived in South Africa for the primary purpose of attending the 2010 FIFA World Cup.”
How much did South Africa pay to host the World Cup?
2010 FIFA World Cup in South Africa With a budget of around $4 billion, the South African government planned to construct and renovate ten stadiums including a waterfront stadium in Cape Town.
How did South Africa host World Cup?
It took place in South Africa from 11 June to 11 July 2010. The bidding process for hosting the tournament finals was open only to African nations. In 2004, the international football federation, FIFA, selected South Africa over Egypt and Morocco to become the first African nation to host the finals.
What was going on in South Africa in 2010?
As World Cup 2010 kicks off, where South Africa stands 16 years after apartheid. South Africa is a model of racial reconciliation following decades of apartheid, with a burgeoning black middle class. But high crime, unequal wealth, and social tensions persist as the nation hosts World Cup 2010.
Why was the 2010 World Cup so special?
The one with the lowest tally of goals since the competition switched to a 64-game format. It's the only edition where the host nation was eliminated in the first round. It's the World Cup famous for a “supermarket ball” and which had a green-haired anthropomorphised leopard - what?! - as its mascot.
What is the legacy of the 2010 FIFA World Cup?
FIFA declared the 2010 World Cup its most successful edition with FIFA president Sepp Blatter awarding South Africa nine out of 10 for its hosting. The tournament has improved the countries standing worldwide and South Africa now boasts world-class facilities for generations to come.
How much did South Africa spend on the 2010 World Cup?
South Africa spent $3 billion on 2010 World Cup. JOHANNESBURG — South Africa spent more than $3 billion on the 2010 World Cup, and in return gained an “intangible legacy” from the first world soccer showpiece in Africa, the country’s government said Friday in its final report on the tournament. In the “2010 FIFA World Cup Country Report,” released ...
Is the Cape Town Stadium underused?
The upgrade to much of South Africa’s transport infrastructure was a long-term investment, the government said. The expensive World Cup stadiums are still underused, however, and some are losing money. The Cape Town Stadium — reportedly the most expensive of the seven new venues at $600 million — is in the most trouble.
When did South Africa join FIFA?
South Africa rejoined FIFA in 1992, once apartheid was dismantled (Asokan). Image from Daily Maverick. Need to Get Ready. In preparation for the momentous event, the South African government invested a lot of time and money into various resources.
How often is the FIFA World Cup?
That’s right, I’m talking about the FIFA World Cup. The FIFA (Fédération Internationale de Football Association) World Cup is a sporting event held every 4 years that determines the soccer champion of the world. First proposed by frenchman, Jules Rimet, former President of FIFA, the first World Cup final was viewed by 60 thousand people in an ...
What are the negative effects of hosting the World Cup?
Some news articles have started to highlight the negative impacts on certain countries after hosting the World Cup including but not limited to: financial repurcussions, sex trafficking, unsustainable tourism, and unsustainable government spending. The country that has been said to face the most drawbacks is 2010 FIFA World Cup host, South Africa.
Which country hosted the 2006 FIFA World Cup?
This contrasts efforts in Germany, who hosted the FIFA World Cup in 2006. Their government strategizied to eliminate the potential of human trafficking by promoting two campaigns: Prosecution, prevention, and protection; and Rescue, rehabilitation, and reintegration (Hicks 106). While the case in South Africa is unfortunate, ...
Is human trafficking rampant in South Africa?
In South Africa where human trafficking is rampant, critics expressed concern that the situation will only be exacerbated during the World Cup. As noted by Janine Hicks, “organized crime syndicates take advantage of big events such as international sporting events to further their own ends” (Hicks 106).
What are the benefits of South Africa?
For South Africa, one of the greatest benefits was the upgrading of its infrastructure. Besides the building of new stadiums, the government improved national roads and airports. It also invested in public transport like the Gautrain and rapid bus transport systems. ICT upgrades included over 128,000 kilometres of new fibre installed across ...
What did the World Cup show?
The World Cup showed international business people that something good can indeed come out of Africa. Despite this, issues such as rule of law, property rights, infrastructure and corruption will continue to play a crucial role in influencing investment decisions.
Did South Africa outsource the World Cup?
There was, however, unhappiness in South Africa about the fact that FIFA outsourced the manufacturing of World Cup merchandise, such as the official mascot Zakumi, to China, rather than awarding the contracts to local manufacturers. More important than the temporary economic boost is the World Cup’s long-term impact on business on the continent.
Is South Africa in the BRIC group?
Another post-World Cup development was South Africa’s invitation to join Brazil, Russia, India and China in the BRIC group of economies. “Since hosting the FIFA World Cup in 2010 – an event that surprised the country’s many critics with its success – South Africa has scored another goal with its inclusion in the economic group,” wrote Sven Richter, ...
How much did hosting the World Cup benefit South Africa?
For South Africa’s economy, a direct benefit of hosting the tournament was that it added 0.4% to national economic growth , translating into R38-billion that year, as estimated by the finance minister, Pravin Gordhan. This occurred at a time when the rest of the world had fallen into recession.
How much did FIFA spend on the 2010 World Cup?
Fifa spent R13-billion on the 2010 World Cup, mainly in the form of prize money, a contribution to the local organising committee and television production costs, and the South African government spent R30-billion on preparations to host it. Guarded finances.
How many people watched the World Cup?
Worldwide viewership. According to findings by TNS Research Surveys, 32-billion viewers worldwide watched the World Cup on television. The two minutes a game spent promoting South Africa amounted to an estimated R1.5-million worth of advertising. “There is a marketing reason to do this,” Schussler said.
How many pieces of legislation covering and protecting the intellectual property rights of the 2010 World Cup were drafted?
In total, seven pieces of legislation covering and protecting the intellectual property rights of the 2010 Fifa World Cup trademark were drafted and regulations prohibiting the use of certain words, devices, letters, emblems and numerals relating to the 2010 Fifa World Cup trademark were published.
How much of South Africa's football expenditure goes to support football?
The association says that 70% of its expenditure goes to support football; the other 30% covers its administrative costs. Government investment. In South Africa the national government invested more than R30-billion in preparing to host the event.
How much did FIFA give to its members in 2010?
In this report, Fifa noted that in 2010 it was able to give its 209 members an extraordinary payment of $550 000 each; its six confederations got $5-million each. A further $100-million was donated by Fifa to the World Cup Legacy Trust to develop football in South Africa. Fifa’s wage bill, as stated in its 2010 report, was $65-million.
How much money did the World Cup bring in 2010?
What Fifa did report in its 2010 financials is that the World Cup had brought in $3.9-billion in revenue – 60% of which was generated by awarding television rights for the event. Fifa reported a $631-billion surplus for the four years spanning 2007 to 2010.